“Offering Ladies’ Record shows how, throughout the 1900s to your seventies, preferred culture helped teach Americans about the accomplishments of their foremothers, promoting an attention to ladies’ greater-varying potential. On one side, Emily Westkaemper explores how this is an advertising tactic, as the Madison Path co-signed up ladies’ background to sell sets from Betsy Ross Red lipstick to help you Virginia Slims tobacco. But she along with suggests exactly how pioneering adwomen and you can feminine historians made use of user society to publicize records that were forgotten somewhere else. Examining a glowing selection of media, together with detergent operas, adverts, video, periodicals, calendars, and you will homemade cards, Offering Ladies’ Record also offers another type of position on how early- and you will mid-twentieth-century female watched on their own. In place of assuming good drought of women institution involving the very first and you may 2nd swells from American feminism, it reveals brand new simple messages about women’s empowerment one flooded this new areas.” -Out of publisher’s description.